The hottest set out to cross Chinese design barrie

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Start: overcome the obstacles of Chinese design

Chinese manufacturers and designers must develop more creative thinking, so as to stimulate innovation and create value-added brands. However, due to the lack of design experience and the traditional values that hinder creative thinking, they often hold back. But change has come. The test result of this experiment by the interconnected generation of extroverted thinking: the driven change may shorten this process to a few years

this is the view of Huang Wei, general manager and founder of China Bridge International, which is located in Shanghai and the first in China to provide design management consulting services

Huang Wei used to be the project manager of Haier Group, a Chinese electrical appliance giant, and the marketing director of Ge (China) research and development center. She pointed out that industrial design appeared in China in the 1980s and is still a new discipline

taking every ten years as a node, she outlined the history of China's design development:

· the 1980s was a period of direct reproduction of other countries' goods

· the 1990s was attributed to the follow-up period, that is, Chinese companies tend to imitate popular designs created by other countries and make a few modifications

· the first decade of the 21st century is the period of the rise of local design, which means that the existing products are transformed according to the specific consumer psychology and needs of Chinese users

· in the second decade of the 21st century, Chinese local designers will launch real design innovation according to the needs of China and other markets

but one of her main concerns is that in the face of a large number of eager design students, China lacks qualified teachers. Most teachers are directly transferred from the professional background of technology or art, and lack in-depth knowledge or practical experience in the field of design

On July 6, 2004, Huang Wei said in an interview in Shanghai, "the level of teachers in design colleges is not optimistic. Teachers do not know how to teach industrial design." She believes that this is a serious problem. It not only saves raw materials and energy, but there is no immediate solution. She estimates that about 300 colleges and universities in China have set up design departments. She said that most top designers and outstanding design educators will choose places with high incomes and are unlikely to stay in China, at least in the medium term

Huang Wei graduated from Nanjing University of technology in industrial design. She said, "when I studied industrial design in the early 1990s, no one knew what industrial design was. Now, many students know this major and understand the importance of brand to Chinese manufacturing and modeling enterprises. But most Chinese enterprises still don't understand the value of design."

but China still has some advantages. Chinese design students are good at using computers, and are also good at the application of pro (5) tensile stress-strain curve/engineer, alias, rhino and other computer-aided design software

she said that in this field, Chinese students are much better than the design students she met in Europe and the United States. She also affirmed that "there are several Chinese industrial design companies that are very outstanding. Their execution is very strong." Perhaps they are comparable to famous Western companies (such as IDEO or ge/fitch)

she said, "but to talk about real innovative products, that's another matter. The biggest difference between the importance of Western and Chinese design companies to ensure the accuracy of the measurement value of fatigue testing machine is their views and attitudes towards the future."

Chinese traditional culture, which has lasted for thousands of years, has always taught young people to obey their parents and teachers and not to doubt or challenge authority. Although the trend of independent thinking is slowly growing, the ancient traditional thinking still dominates today's society. She said that such a traditional heritage could not contribute to creative thinking

Huang Wei said, "I am worried about this. Chinese design students graduate with first-class technology, but they are very lack of vision, vision or creativity."

she also said that the lack of understanding of materials is a weakness of Chinese design schools, which just provides an opportunity for Western companies to fill this vacuum. She believes that GE (China) research and development center has done "a good job" in providing designers with training in material related knowledge in Shanghai

she also praised other companies, such as Nokia in Finland. A few years ago, it established a design center in China, made outstanding achievements in the localization of products for Chinese consumers and other products, and established a strong and continuous brand image. She said that Nokia's vision and actions made it win in the huge and highly competitive Chinese market, leading its competitors, such as Motorola and Siemens AG

Huang Wei said that the challenge of Chinese designers is how to innovate. "In the long run, Chinese companies need to think more about deep-seated issues rather than focusing on surface design"

earlier this year, Huang Wei was nominated by the Shanghai Youth Federation as one of the most influential young business leaders in Shanghai. She is doing her duty to promote the progress of Chinese design

in 2003, Huang Wei served as the chairman of the jury of the first "if China Design Award" hosted by International Forum Design GmbH. In 2004, she co organized the "if China Design Award 2004". The award ceremony of if China design award was held at the annual CeBIT Asia Exhibition in Shanghai. The award-winning works integrating excellent design into high-tech products must be designed or made in China. The winners of the next if China design award will be announced at the 2005 CeBIT Asia in Shanghai from May 11 to 14

Huang Wei initiated the 2003 Shanghai design industry leadership management summit. In the first half of 2004, she cooperated with the Hong Kong Design Center to launch the first "China Business Guide for designers", which aims to help Hong Kong designers carry out business in Chinese Mainland

a year ago, Huang Wei established his own company to build a bridge between Chinese and international design resources and improve the design management level of Chinese enterprises

Huang Wei said that her five person team can mobilize the contacts and resources of the design industry to conduct research, help western manufacturers better understand the Chinese market, help western design companies enter the Chinese market, screen qualified suppliers for them, and provide consulting services in government relations

"in China, a new industrial design company appears almost every day. But design enterprises that use design management as a tool will be more successful." (end)

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